On a bridge, in a beautiful spring morning, a blind man is begging. Next to him there is a card on which is written "Blind from birth". People pass him absentminded. A stranger stops, gets the card, turns it, writes something on it and then leaves without saying anything. Now every passerby turns his head and many of them drop a penny.Those few words that were enough to change the attitude of people were: "It is spring and I can't see it."
To Think About
The words written by the stranger touched a profound motivation that most people have, namely compassion. Also, the act of giving money gained a positive meaning getting the people to think that they must alleviate the suffering of a poor blind man.
Source: Mucchielli, A. (2002). "Arta de a influenta. Analiza tehnicilor de manipulare". Bucharest: Polirom