Fun Theory

Nudging works better in improving welfare as we are a bit irrational in our decision making process. We strive for the best, but we are imperfect, emotional, influenced by context, shortsighted, inconsistent and cognitively lazy.

To Think About

Education can only show the rational path, while nudging helps us make a good decision, partly unconsciously. You may find more examples here: www.thefuntheory.com.

Source: An Initiative of Volkswagen (2009). "Fun Theory - Piano Stairs". Retrieved from YouTube on Nov 11, 2013